Case study · Personalized Hair Care Mobile App
Heri
Personalized hair care architecture, made effortless.
01
Introduction & vision
- Product
- Heri (“Queen of beauty”) — a premium mobile application dedicated to conscious hair care, offering highly personalized routines tailored to individual user needs.
- My Role
- Lead UX Designer.
- Genesis
- Born from passion and expert trichology knowledge, the project was built entirely on a foundation of comprehensive UX research to uncover the real, daily struggles of hair care enthusiasts.
Core vision
“Every woman deserves to have naturally beautiful hair that shines with confidence and radiance.”
02
The core challenge
Overcoming routine fatigue
The primary challenge was removing the cognitive load of analyzing complex cosmetic ingredients and manually planning hair-washing schedules. The hair care market is incredibly overwhelming; users do not want to spend hours educating themselves — they need immediate, clear, and effortless answers.
03
UX research outcomes: unexpected discoveries
The counter-intuitive insight
The most surprising finding was that — contrary to popular internet templates and “hair gurus” advocating for detailed hair care journals — users heavily resisted documenting their results.
User behavior
Instead of meticulous tracking, users relied almost entirely on trial and error. They instantly abandoned any routine, app, or tool that demanded extra effort, complex manual logging, or deep data entry.
Sample research questions
A selection from the interview script, grouped by theme, used to uncover how enthusiasts really plan, track, and live their routines.
Opening the conversation
What does conscious hair care mean to you?
How long have you been interested in advanced hair care routines?
What sparked your interest in this topic?
How did your journey begin?
Context · goals, needs, pain points & experiences
What did your hair care routine look like before?
Describe what mattered most to you when you first started conscious hair care.
What does your current hair care routine look like? How do you know which steps to follow next?
What is the most essential part of it?
How much time do you dedicate to conscious hair care? How often do you perform the steps you mentioned?
How (if at all) do you plan your routine?
What tools, if any, do you use for time management or organization?
How (if at all) do you track your progress? What do you record, and where?
04
Discover our solution: the product architecture
To combat user drop-off, the product strategy pivoted toward maximum automation and proactive assistance at every touchpoint. The architecture was built around three seamless product pillars.
05
Visual identity & UI
Premium & calm aesthetics
The interface features a muted, nature-inspired palette dominated by deep botanical greens and soft, comforting beiges. This direction establishes an immediate sense of calm, cleanliness, and clinical expertise.
Editorial typography
Combining an elegant serif for editorial headings with a clean, high-legibility sans-serif for technical properties reinforces Heri's dual identity: a luxurious yet deeply expert beauty authority.
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