Case study · Fintech / Neobank

Fyord

Scaling and redesigning a mobile neobank.

Introduction & project context

Product: Fyord — a modern mobile neobank ecosystem for everyday money management, instant bank transfers, and expense tracking.
Goal: Step into an ongoing project, master the complexity of banking processes, and deliver a comprehensive mobile application redesign.
My Role: Solo UX & UI Designer, inheriting the project from a previous designer.
Timeline: An 18-month engagement.
Client: A UK-based neobank startup.

The challenge

The primary challenge was the extreme pace and dynamic nature of the project. Operating in a fast-moving startup environment meant all changes and new features had to be deployed rapidly — while maintaining strict attention to transactional logic.

Domain mastery: navigating banking logic & flows

Translating complexity into interface

To build intuitive user journeys, I had to translate complex backend banking workflows into clean, simple mobile screens that do not overwhelm the user. I designed end-to-end flows and critical edge cases for core financial operations.

Advanced transactions & features

Bank Transfers & P2P

Secure, immediate pathways for moving money to external accounts and directly to friends.

Direct Debit

Clear layouts to easily set up, modify, and monitor recurring automated payments.

Card & ATM Management

Frictionless flows for card-based transactions as well as cash deposit and withdrawal processes.

Viral Loop (Invite Friends)

An intuitive referral process to drive organic user growth for the neobank platform.

Direct debit flow — setting up, modifying, and monitoring recurring automated payments — The direct debit flow — setting up, modifying, and monitoring recurring automated payments.

Application redesign & component architecture

Visual refresh

I led the visual overhaul of the application's most critical sections: transaction details, the payment hub, user profiles, and the referral module.

Redesigned payment and invite screens from the Fyord app — The visual refresh in action — the payment and invite friends screens.

Figma file cleanup for developers

Taking over files in a high-speed startup required an immediate, thorough audit. I reorganized loose layers into smart, flexible components using Advanced Auto Layout — ensuring a clean, painless developer handoff for upcoming product releases.

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